For Ratchanon, type design is a process of thoughtful exploration. He relishes the deliberate pace of crafting typefaces, considering their cultural and aesthetic impacts. His current work on a multi-script project aims to bridge Western and Eastern design traditions, reflecting his commitment to cultural sensitivity and innovation in typography.

Ratchanon primarily works with font editors, focusing on type and typography, but his creative pursuits also extend to logotypes, lettering, and illustrations. He views type design as a pure and disciplined form of drawing, one that requires meticulous attention to balance and contrast. This approach reflects his lifelong passion for sketching and his belief in the power of visual storytelling.

Through his work, Ratchanon hopes to inspire curiosity and broaden the viewer’s perception of letters and typography. By connecting language with visual form, he seeks to transform how audiences interpret scripts, encouraging them to see the artistic potential within the written word.