At the heart of SM&F’s approach is a deep commitment to storytelling. Every project begins with research and exploration to uncover the context, history, and emotional core behind the work. The team crafts narratives that transcend surface visuals, creating designs that resonate on a deeper level with audiences. Their collaborative process is fueled by open communication and the blending of ideas, ensuring that each piece is shaped by multiple perspectives and voices.

SM&F thrives on the interplay between tradition and innovation. While the studio primarily uses digital media for its accessibility and versatility, they often integrate analog techniques to add a tactile, human touch to their creations. This combination of digital and physical processes reflects their belief in the power of diversity, where every project becomes an opportunity to experiment and push boundaries.

By embracing these values, Studio Medley & Fictions has built a reputation for work that is vibrant, thoughtful, and impactful. Each project is a testament to their dedication to creating designs that not only tell compelling stories but also inspire curiosity and connection.